Event Marketing at its Finest

Marathon Barbie

Blackmores has been the naming rights sponsor for the Sydney Marathon and running festival for 10 years now. In my opinion, it is a good fit: Company that makes health products, vitamins and dietary supplements team up with big-city running festival. The two seem to go hand in hand. As event sponsors, I think Blackmores do a great job. Here’s why:

Runners don’t ask runners ‘Hey, are you running the Sydney marathon?’  They ask, ‘Are you running Blackmores?’

Do you know who sponsors the Melbourne marathon? Perth Marathon? Canberra Marathon?

The Blackmores Sydney running festival is filled with participants wearing the free race singlet, splashed with the Blackmores logo, more than any other event I have participated in. This is a good move on the part of Blackmores, in sending out these singlets to participants who register early enough. I saw plenty of them on course yesterday. They were splashed…

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